BrainMaps, China

BrainMaps                  BrainMaps

BrainMaps has been a partner of Scientific Learning (SLC) since 2005, and operates English language learning centers in China and Taiwan.  Currently, BrainMaps has centers located in Shanghai, Suzhou, Beijing, Shenzhen and Taipei metropolitan areas, and additional cities will open in other Chinese cities throughout 2011 and 2012.

BrainMaps offers a unique and extremely effective method of helping children between the ages of 6 and 12 rapidly acquire English reading and oral fluency skills.  The owners of BrainMaps, Rick Lee and Tiffany Koo, bring years of experience to the practice of English learning, having been heavily involved in the Wall Street Institute (a global network of English learning centers) prior to their association with Scientific Learning.  What drew them to the SLC programs (Fast ForWord and Reading Assistant) was the strong research base, the proven results, and the sharp contrast between the SLC methodology versus the typical “content” approach of the competition.  Amongst a large collection of international, regional and local competitors in the after-school ESL market in China, BrainMaps is unique in providing a brain-fitness / cognitive skills approach to English learning. 

Children at a BrainMaps center begin with three to four months of intensive Fast ForWord use, usually beginning with Fast ForWord Language.  This is followed by 26 weeks of use of the Reading Assistant, which includes an innovative 45 minute direct group instruction session each week with a teacher using an interactive whiteboard to provide guided activities around a Reading Assistant story.  This session is followed by a student “recital” period, where, gathered in front of the parents who have arrived to fetch their child from the learning center, the child reads a selected Reading Assistant story.  Parents can see and hear the difference from week to week.  This kind or vivid progress, augmented by the Progress Tracker reports showing gains on Words Correct Per Minute (WCPM) as well as improved comprehension scores, is what gives parents and the children themselves confidence in the BrainMaps method.  After the 26 week period, the child reverts to another Fast ForWord program for two to three months, followed by another 26 week cycle of Reading Assistant, and so forth.

There is a rich vein of Chinese culture at play in the development of the BrainMaps instructional model.  According to Rick Lee, the BrainMaps learning model is similar to the steps required to become a Kung-fu master.   For Kung-fu mastery, there are three “must have” criteria, activating Ren-du acupuncture nodes, strengthening the inner chi-gong (internal energy), and intensively practicing the kung-fu formations.  For the non-native speaker to learn English effectively, the analogous steps are to first unlock the learning potential, and then, in a sense, construct the English brain.  Proper use of Fast ForWord helps to address these two criteria.  Finally, enriching the English knowledge comes about through use of Reading Assistant, as well as via the Reading programs of Fast ForWord.

BrainMaps branding includes the phrase, Powered By Scientific Learning, and SLC is proud of our association with this innovative use of our programs to help Chinese learners master English, putting them on a path for future success.  For more information about the BrainMaps English learning solution, contact Rick Lee at rick.lee@brainmaps.com.cn